What are link-building services?

A link-building service is an essential part of an SEO strategy in order to gain high-quality links from relevant domains with high authority.

This means that your website will be seen as more confident and reliable, which will help to improve search engine positions for the website.

A proper link-building expert will spend time creating a custom link-building campaign using unique content to build backlinks that will benefit your website.

There are a number of high-quality link building services to choose from, such as link rankers and link builders that offer fully achieved link building and guest posting.

You can also sign up for a fully managed monthly link-building package, which includes a discount.

Then our team will start building links to key pages across your site to help accelerate your rankings.

Like how you would hire a mechanic to fix your car or a plumber to fix your sink.

A reputable service will build links to help you safely achieve your traffic goals.

But how do you go about finding a trustworthy link-building agency or service.

A warning about link-building services

I’m going to be straight with you.

The link-building service industry is very shady, to say the least. There are a lot of people marketing junk from disciplined sites or oversold guest post forms. Quite often, people advertise genuine outreach links, but you are really buying their posts on their private blog network. It’s easy to get caught in the crossfire, so here are some top tips to make sure you are getting what you pay for. or you can download my free link-building checklist to make sure they are only building links that help you.

1. You get what you payfor.

In the modern economy, links are a commodity with value, just like bread and milk are, and website owners know that.

Scoring a high-quality, genuine outreach-based link has a number of costs.

Publishing fee: site owners know the value of a link and often charge hefty publishing fees.

Writer: You need to pay a writer to create a 1,000-word article.

Outreach admin: someone needs to content the site, arrange the placement, and make sure it meets specifications.

Order management: someone needs to manage your order and provide customer service.

Quality control: granted, not every provider has this, but it takes around 20 minutes to properly review the quality of each placement. With all of those things considered, a high-quality outreach-based relevant link is going to cost you anywhere between $170 and $300.

Those are the numbers behind genuine link building services, so when you see someone offering outreach-based guest posts for $50 each, what you are actually buying is their private blog post network.

In fact, you might even have your link placed on hacked sites like these Buzzfeed investigative pieces. That’s not to say that all of the expensive link building providers deliver quality service because they don’t. but it’s important you understand the numbers to give you an indication of what to expect from high-quality services.

Check out my SEO pricing blog post to get an idea of how much you are supposed to pay for high-quality SEO services.

Avoid services that share site lists.

There are a number of link-building companies that will allow you to see the list of sites they have available to buy links from before you buy.

You must avoid them at all costs.

I know being able to browse through a link for building services inventory might seem like an attractive proposition, but it actually puts you in a position of risk.

3. Avoid links from sites with write-for-us pages.

What a lot of link-building services do is.

1. Scrape Google search results for sites with writer-for-us pages

2. Send an email to those sites to place their content for a fee.

It’s super easy to do and likely highly profitable because it requires absolutely zero care or attention.

The problem is that sites with a Write for Us page are:

Heavily formed from other link services spammed to death with unrelated content, from dog training tutorials to the latest structure advice.

Usually link to questionable sites in questionable neighborhoods, like Adult Pharma and xxx.

These sites are often built with the sole purpose of selling links because they know that a write-for-us page will attract link sellers.

It’s likely Google automatically devalues links coming from these sites, making them worthless.

That’s a whole lot of reason to avoid link building services that deliver placement on site with right-for-us pages. Pay close attention, because this is the most common trick in the book.

A reputable service will blacklist all sites that write pages for us.

Avoid links from sites with zero search traffic

As a general rule of thumb, if Google is sending organic search traffic to a site, you can assume that Google trusts it.

if Google trusts it, you can also broadly assume that a link from a site is a good one to have.

So you always want to use something like Ahrefs or SEMrush to make sure the placement of your link building service delivers on sites with organic traffic; ideally, you want to see that sites have at least 500 organic visitors per month.