What is a local SEO Search engine?

Local SEO is a search engine optimization strategy that helps your business be more observable in local search results on Google.

Any business that has a physical location, service area, or geographic area can benefit from local SEO. If you search Google for any important keywords interrelated to your business and a map with three programs appears less it, also known as a map pack, then local SEO can help you grow your business.

Local SEO, search engine is the process of optimizing your online incidence to increase local traffic, visibility, and brand awareness.

How did search engines develop?

In the early days of the internet, there were comparatively few websites, so direction finding on the web was easy. Once the internet started to develop, however, search engines were created to allow users to find the sites they were looking for more easily.

If you typed a phrase into a search engine, that phrase was matched to websites that involved the keywords in your phrase. Google used the same method, but it quickly subjugated the other search engines when it became the first search engine to use links between sites as an indication of which websites were trusted and had consultants.

Today, Google looks at hundreds of factors, both on and off your website, to determine if it’s related to display as a search result.

factors from your ‘’digital footprint”, and each factor has a different weight or value, which the search engines association to return results. Your digital footprint determines whether or not you’re a top result for an inquiry that a user types into Google.

Common local SEO tasks include:

Optimize your Google business profile.

Finding local keywords

Creating locally relevant content

Among others

And any business that has a physical location or serves a geographic area can benefit from local SEO.

This is an example of a local search result on Google:

Local SEO can help your business appear in Google results for such searches.

Why is local SEO important?

The best way to get your site in front of people in your area is to use local SEO marketing.

Over 75% of consumers in the United States, France, Germany, and the United Kingdom use Google when looking for business information.

making it the most dominant search engine for local searches in these (and many other) countries. By far.

And Google Maps searches for ”shopping” near me ‘’have grown locally by more than 100% year over year.

How does local SEO work?

On top of Google’s usual ranking factors, its local search processes use three main factors to help find the best match.

Application: how closely related a Google business profile result is to the words a searcher uses in their query.

Distance: how far Google believes a user is from a business when they search.

Prominence: how important Google thinks a business is to its possible customers

Then, Google Display’s two types of search for local searches

The ‘’local pack’’ results (Google Maps and business profiles) and organic results

Organic results are the normal blue-link search results we’re all used to seeing on Google.

A local pack (or map pack) is a Google feature that shows the top local business schedules and a map.

For example, when searching for ’’nutritionist Miami,’’ Google displays a local pack at the top.

And the ’’regular’’ organic result underneath.

But Google doesn’t just display local results for queries that contain city, state, or ‘’near me’’ keywords.

If Google believes the intent of your search is local, it’ll display local results.

How do you do local SEO?

Now it’s time to create a strategy so you can grow your local rankings and boost traffic.

The following steps will help you get started:

Do local keyword research.

Keyword research for local SEO is the process of discovering keywords people use when searching for local products and services.

Ranking for these keywords drives highly targeted local traffic to your site and sends more customers your way.

To get started, you need a short list of keywords people can use to find your local business.

Research your competitors.

Seeing what your competitors are doing is an easy way to start gathering ideas.

Enter a competing site and click ”search”.

Then go to the ‘’positions’’ tab.

Click on ‘’advanced filters’’ and exclude branded keywords (phrases that contain your competitor’s business name).

And click the ‘’KD%’’ column to sort the table by keyword difficulty.

Now you have a list of keywords you might want to target.

If your competitors are targeting these keywords, then they’re likely highly related to your business, too.

Check local keyword volume metrics:

You’ll also want to get a sense of how difficult it is for your content to rank locally for the keywords you choose to target.

Use the local volume metrics feature in the keyword overview tool to classify keywords you’ll want to target in your content.

Enter your chosen keyword into the search bar at the top of the page and hit ‘’search’’.

Once the tool delivers the keyword results, click on the drop-down bar considered ‘’select location’’.

Type in your locale. This could be a state, country, domain, city, or municipal. Go as narrow on the location as you wish.

You’ll get local data as well as reasonable national data. So you can see how easy or difficult it is to rank for your keyword in your careful location.

If you’re a business operating at the local level, this is an essential feature to leverage as you’re building your targeted keyword list. Use the data to get an edge over competitors by optimizing your content for your specific area.